Privacy Policy

1Introduction

Bina Aset Digital ("Simple Mobile", "we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, transfer, and store personal information when you use our website (https://simplemobile.my), our operations portals, our integrations with TikTok Login and TikTok Shop Open API, and our telco fulfillment services.

By accessing our platform or signing in through TikTok Login, you consent to the data practices described in this Privacy Policy.

2Information We Collect

We collect information you provide directly to us, information collected automatically, and information received from authorized third parties:

3How We Use Your Information

We use your information strictly for legitimate business and operational purposes:

• Authentication & Account Management: Enabling single sign-on via TikTok Login and securing workspace access;
• Order Fulfillment: Matching ICCID serials to orders, generating carrier eSIM QR codes, and syncing parcel tracking numbers;
• Customer Support: Routing buyer inquiries to staff and providing order status updates across WhatsApp and TikTok Shop chat;
• Affiliate & Commission Tracking: Reconciling creator sales and calculating monthly recurring carrier plan incentives;
• Regulatory Compliance: Fulfilling mandatory telco SIM registration audits and tamper-proof package proof logs;
• Security & Fraud Prevention: Protecting against unauthorized logins and automated scraping.

4Sharing and Disclosure of Information

We do not sell, rent, or trade your personal data. We disclose information only under the following limited circumstances:

• Licensed Telco Operators: Carrier partners (such as Halo Telco, Vibe Mobile, Tune Talk) for cellular plan provisioning and mandatory SIM activation.
• Service Providers: Cloud hosting, encrypted storage providers, and messaging gateways (e.g. WhatsApp Business Cloud API) operating under strict data processing agreements.
• TikTok & Platform APIs: Synchronizing status updates, delivery confirmations, and customer service replies directly back to TikTok in accordance with developer policies.
• Legal Compliance: When required by court order, statutory regulation, or lawful requests by government authorities.

5Data Retention, Storage, and Global Transfers

Your personal data is encrypted in transit using industry-standard TLS (HTTPS) and at rest using modern cryptographic standards (AES-256).

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by statutory law (e.g. financial audit, tax records, and telco compliance records).

As Simple Mobile operates globally, your data may be transferred to and maintained on secure servers located outside of your jurisdiction. We ensure adequate data protection safeguards are in place for cross-border data transfers.

6TikTok Data Deletion and User Rights

Under global data privacy laws (including GDPR, CCPA, and Malaysia PDPA) and TikTok Developer Policies, you hold the following rights regarding your data:

• Right to Access & Portability: You may request a copy of the personal information we hold about you.
• Right to Rectification: You can update or correct inaccurate profile and contact details within your settings.
• Revocation of TikTok Permissions: You can disconnect Simple Mobile at any time in your TikTok mobile app under Settings > Security > Manage app permissions.
• Right to Erasure (Data Deletion): You can request deletion of your account and associated personal data by emailing privacy@simplemobile.my with the subject "Data Deletion Request". Upon verification, we will permanently delete or anonymize your data within 30 days, except where retention is mandated by law.

7Cookies and Tracking Technologies

We use necessary and secure authentication cookies (such as sm_session) to maintain your login status, preserve session security across workspaces, and enforce route permissions. We do not use third-party behavioral advertising cookies.

8Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect technological advancements, new features (such as enhanced TikTok integrations), or legal requirements. Material updates will be communicated via notice on our website or through your registered administrator email.